On 10th November 2018, Saturday, Department of Marketing, AIUB, arranged a study tour for students of the course of “Product Innovation & Management” at the Factory site of Minister High-Tech Park Electronics Ltd., situated at Trishal, Mymensingh. The purpose of the tour was to observe the development and assembling functions of electronic home appliances and updating students’ academic knowledge with the contemporary marketing practices. The tour was organized & coordinated by Ms. Tahsina Khan, Senior Assistant Professor, and Department of Marketing in cooperation with Mr. Md. Nazmul Hasan, Administration Executive, AIUB.

The tour started from the university campus with the students & Course Instructor. At the visit site, the tour participants were welcomed by Mr. Abdul Kader, Production Manager of Trishal Factory site. Upon arrival, the students were taken to the factory office and briefed about the company background and later the tour participants from AIUB were guided to visit the production & assembling units of the company. In the production site, the students observed the production line activities and Quality Control process of the Minister Refrigerator. Later the visiting team was taken to the color coating and assembly section of the electronic appliances brands of the company. After visiting the factory sites, the students went to the Dining Hall of the company for lunch break. In the next session, the visiting team from AIUB participated in a feedback sharing session at the conference room with Mr. Tanzir Hosen, Deputy General Manager, Minister High-Tech Park Electronics Ltd.  Mr. Tanzir shared his corporate expertise related to the electronics industry of Bangladesh. He also attended the question-answer session with the tour participants from AIUB regarding the target market and value position strategies of the brands offered by the company. The program concluded with a thanks giving session to the Management of the company for their generous hospitality during the factory visit.

Department of Marketing extends its profound thanks to the Office of Students Affairs and Management AIUB for providing valuable support to make the study tour a memorable event for the participants.

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