The Department of Marketing, FBA, AIUB organized a comprehensive quiz Competition which covered a wide range of the concept of Motivation, Consumer Perception, Consumer Personality and Consumer Research with the objective of HUNTING CONSUMER PSYCHOLOGIST from the course of Consumer Behavior on July 29, 2019 Time: 11.50 AM - 12.30 pm, Room: 1106.
The expected outcome of this event is to be able the students to put into practice their Cognitive knowledge focusing on Customers emotions, Demographical, Social and Technological change, etc.
The event was designed for giving direction to our students to become a consumer psychologist in a complex consumer behavioral environment. Thus, later on, our students will be able to take leadership of analyzing consumer’s buying habit/decision-making process in the industry.
Moreover, a student who is an expert in 'Consumer Psychology' means will have a competitive advantage as a market resource analyst, market segmentation, Customer Segmentation, public relations specialist or industrial-organizational psychologist.
There were 5 students selected as per their specialty in Consumer Psychology, 3 of them received Medals and Certificates from Prof. Dr. Charles C. Villanueva, Vice President Academics Dean, Faculty of Business Administration Director, IQAC, Dr. Partha P. Chowdhury, Dr. Sahin Akter Sarker, and Mr. Soumendra S. Das during the Prize giving ceremony.
The event was organized and coordinated by Mr. AKM Kamrul Haque, Senior Assistant Professor, Department of Marketing, Faculty of Business Administration, AIUB.