Department of Marketing, Faculty of Business Administration, AIUB organized a study tour to Transcom Beverages Limited’s Factory, Kaliakoir, Gazipur on November 11, 2017, as a part of the regular student development program. Students from different Marketing Major courses went to that visit to get some real-life insights about the factory operations, warehousing facilities, sales & distribution processes of the organization.
TBL is a business concern from one of the renowned Bangladeshi conglomerates, Transcom Group and it is one of the country’s largest Beverage manufacturer and marketer of the popular brands like Pepsi, 7up, Mirinda, Slice, Mountain Dew, Aquafina, etc.
Upon arrival at the TBL factory premises, Mr. Md. Shamsul Alam, General Manager – Plant, greeted the students and the faculty members. The visitors were accompanied to a brief session about the company introduction, product line information, production processes, brands, warehousing, sales and supply chain strategies, local and international achievements. After the session, the students were divided into 4 groups and visited different Carbonated Soft Drinks (CSD) units. The respective line supervisors were also present during the visit to assist and brief the students about the production and storage processes.
After the completion of the visit, the factory officials organized an open round of questions and answers for the students. The students participated with great enthusiasm and learning aptitude in knowing the different functions of the factory operations. Mr. Saleem Akhtar, Product Availability & Distribution Manager, and Mr. Baloram Paul, Assistant Quality Control Manager addressed the students’ queries and responded in details. After that session, the faculty members expressed their vote of appreciation to the TBL officials and presented gift packs, respectively, on behalf of AIUB.
Mr. Hamidul Islam, and Mr. Stanley Rodrick, Assistant Professors from the Department of Marketing took the initiatives in organizing the trip under the guidance of Dr. Khondaker Sazzadul Karim, Associate Professor and Coordinator, Department of Marketing. The Department of Marketing would like express their kind gratitude to Mr. Arif Hossain, Head of Marketing, and Mr. Muntasir Mamun, Senior Brand Executive (an Alumnus of FBA, AIUB), for their consistent support and cooperation in organizing this visit successfully.