First/Second Major: Any FOUR (4) courses of the following have to be completed for a First/Second Major in MARKETING (4 X 3) 12 credit hours.

MAJOR COURSES

COURSE CODE COURSE TITLE
MKT 6001 Buyer Behavior
MKT 6002 Marketing Research and Analysis
MKT 6003 Global Marketing
MKT 6004 Integrated Marketing Communication
MKT 6005 Strategic Brand Management
MKT 6006 Distribution Management and Retail Marketing
MKT 6007 Service Marketing
MKT 6008 Digital Marketing and E-Commerce
MKT 6009 Strategic Marketing

Note: Each Course is Equivalent to 3 credit hours

Pre-Requisite: MBA 6111 Marketing Management and Practices (For All)

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