Everything in business starts with marketing, and a successful career in
marketing starts at the Marketing Department of AIUB. Marketing is dynamic,
pervasive and exciting. It focuses on understanding consumers, advocating for
them, and developing loyal relationships with them. It steers innovation,
strategy, revenue generation, and profitability and, ultimately, drives economic
development and corporate performance. At AIUB, we generate cutting edge
marketing knowledge, and we deliver engaging educational experiences that change
the lives of our students and partners.
The Marketing Department of AIUB is a big department with approximately 15 full
time faculty members, 500 undergraduate marketing major students, and 200 MBA
(Marketing major) students. As a group that is charged with boundary spanning
tasks, marketing executives are responsible for listening to their customers,
keeping their finger on the pulse of the marketplace, using what they learn to
develop products and services that meet (and exceed) customer needs, and staying
in touch to keep customers satisfied. More than anything else, modern marketing
is about developing innovative solutions to customer problems and taking better
care of your customers than your competitors do. Our curriculum and programs are
designed to provide our students with the tools and skills they need to be
customer-oriented business leaders who are ethically sensitive and globally
aware.
AIUB Marketing Major Students Can:
• Learn from internationally recognized faculty whose research shapes the field
of marketing and informs their teaching.
• Develop the interpersonal, creative, and analytical skills that are the basis
of any successful career.
• Gain invaluable experience by solving practical case studies, researching
consumer behavior, and marketing strategy formulation through practical group or
individual assignments, and competing in international case competitions.
• Connect with leading Marketing Professionals through seminars and lecture
series arranged by the Marketing Department where the professionals share their
experience, knowledge as well as answer to the quarries of the students.