Marketing

Everything in business starts with marketing, and a successful career in marketing starts at the Marketing Department of AIUB. Marketing is dynamic, pervasive and exciting. It focuses on understanding consumers, advocating for them, and developing loyal relationships with them. It steers innovation, strategy, revenue generation, and profitability and, ultimately, drives economic development and corporate performance. At AIUB, we generate cutting edge marketing knowledge, and we deliver engaging educational experiences that change the lives of our students and partners.
The Marketing Department of AIUB is a big department with approximately 15 full time faculty members, 500 undergraduate marketing major students, and 200 MBA (Marketing major) students. As a group that is charged with boundary spanning tasks, marketing executives are responsible for listening to their customers, keeping their finger on the pulse of the marketplace, using what they learn to develop products and services that meet (and exceed) customer needs, and staying in touch to keep customers satisfied. More than anything else, modern marketing is about developing innovative solutions to customer problems and taking better care of your customers than your competitors do. Our curriculum and programs are designed to provide our students with the tools and skills they need to be customer-oriented business leaders who are ethically sensitive and globally aware.
 

AIUB Marketing Major Students Can:
Learn from internationally recognized faculty whose research shapes the field of marketing and informs their teaching.
Develop the interpersonal, creative, and analytical skills that are the basis of any successful career.
Gain invaluable experience by solving practical case studies, researching consumer behavior, and marketing strategy formulation through practical group or individual assignments, and competing in international case competitions.
Connect with leading Marketing Professionals through seminars and lecture series arranged by the Marketing Department where the professionals share their experience, knowledge as well as answer to the quarries of the students.