Bachelor of Business Administration

The BBA program prepares students to lead, build and manage enterprises that create value for stakeholders in a dynamic and global economy. By encouraging independent thinking, self-assessment and learning; the curriculum provides students with the tools for success in their career paths. It also instills awareness of ethical issues and sensitivity towards the society and the environment. The BBA program consists of 126 credit hours. These credit hours represent general education foundation courses of (31 X 3) 93 credit hours, major elective courses (10 X 3) 30 credit hours and 3 credit hours Internship.

The BBA program offers major/minor concentrations in the following areas.

• Accounting & Finance
• Economics
• Hotel & Tourism Management (HTM)
• Human Resource Management (HRM)
• International Business
• Management
• Management Information System (MIS)
• Marketing
• Operations Management (OM)

A student can choose a single major or a double major or a single major with a minor concentration. In choosing a single major, a student has to complete the general education foundation courses and elective courses of the specified major. In choosing a double major a student has to complete the general education foundation courses and elective courses of both the specified majors. For the second major the student has to take 6 courses of that concentration. In choosing a major and a minor, a student has to complete the general education foundation courses, elective courses of the specified major and elective courses of the specified minor. And for doing a minor a student has to take 4 courses of that concentration.

The Faculty of Business Administration highly encourages the BBA students to choose a double major, or a major and a minor concentration as it would make the business graduates versatile and competitive in the today's challenging job market.

FUNDAMENTAL COURSES OR COMMON CORE COURSES

First Semester

Non Credit Courses (If any)

First Semester

Second Semester

Third Semester

Fourth Semester

Fifth Semester

Sixth Semester

Seventh Semester

Eighth Semester

COURSE DESCRIPTIONS OF FUNDAMENTAL COURSES OR COMMON CORE COURSES

BBA-1101: Introduction to Business

Pre-requisite: None

This course mainly entails the basic form of activities of business enterprises. The objectives, activities, responsibilities, environment of various business centers, form of ownership and their commonly used terminology are covered in the course. Different functional areas of business world, such as management, finance, marketing, information system etc. are discussed so that students can gather a comprehensive knowledge about the business world.

ENG-1101: English Reading Skills & Public Speaking

Pre-requisite: None / ENG-1001

This course deals with two fundamental domains of effective communication acquisition-reading skills and public speaking skills. Different types of reading and presentation styles, approaches and formats are comprehensively dealt and rehearsed inside the classroom in order to upgrade students' professional communication aptitude. Relevant grammatical items and elements of English phonetics are dealt in natural ways to facilitate learning. Teachers mostly play the role of moderators, while students are encouraged and forced to take active participation in class proceedings.

MAT-1101: Business Mathematics 1

Pre-requisite: None / MAT-1001

The purpose of this course is to help the students learn the basic mathematical tool and their business implications. The business interpretation in relation to the mathematical tools is the major concentration of this course. Topics include sets, elements of Algebra, mathematical formulas, equation, inequalities and graphs, linear equation and functions, introduction to linear programming, exponential and logarithmic functions, introduction to differential and integral calculus etc.

BBA-1102: Financial Accounting

Pre-requisite: None

This course deals with the accumulation and use of accounting data in business, fundamental procedures and records, income measurement and preparation of financial statement. It introduces concepts, principles and systems of book keeping and accounting. The whole accounting process (from transaction to financial statements preparation) is the main focus of this course.

CSC-1101: Computer Fundamentals

Pre-requisite: None

This course covers introduction to basic concepts regarding computer and its application. Topics include nature of computers and evolution, generation of computers and their applications and limitations, computer hardware and software components, data recording media, computer system software, number system, data representation, conversion of fractions, binary arithmetic operations, octal number system, hexadecimal system, algorithms and flowcharting, drawing flowcharts, loops and counters, loops and trailer values, loops and accumulator, switches, number searching and applications.

BBA-1203: Principles of Management

Pre-requisite: BBA-1101

The broad objective of the course is to understand and explain the different aspects of the management principles. Throughout the course the students will be introduced to theoretical dimension of principles of management (planning, decision making, staffing, communicating, leading, motivating, controlling) as well as application and implementation of these concepts and theories in the real world situation.

BBA-1204: Micro Economics

Pre-requisite: MAT-1101

This course describes the flow of economic resources or factors of production from the resource owners to business firms and the flow of goods and services from the business firms to households. Microeconomics deals with the behavior of the individuals as a unit regarding consumers, resource owners and business firms. The topics included are pricing mechanism, demand and supply, consumption, organization, industry and economy as a whole, utility theory, indifference curve analysis, law of diminishing return, theory of production and its costs, types of market structure in economic system, theory of factor prices, wages, rent, interests and profits.

ENG-1202: English Writing Skills and Communication

Pre-requisite: ENG-1101

This crucial course includes all the advanced features of writing proficiency that are needed for academic and numerous professional communications. The universally acknowledged formats of paragraphs and essays on all forms of discourse (descriptive, narrative, cause-and-effect, compare-and-contrast etc.) are methodologically dealt through rigorous classroom practice and assignments. Relevant syntactic and semantic patterns accompany the teaching-learning process. Enhancing students' creativity in thoughts and efficiency in written expressions is the main aim of this course.

MAT-1202: Business Mathematics 2

Pre-requisite: MAT-1101

Advanced and comparatively critical levels of mathematical tools are introduced in this course. Methods of solving business problems are reviewed at length. Topics covered in this course will include compact notation (vector, matrix and summation), linear programming-simplex method, elementary probability and statistics, application of differential calculus and integral calculus.

BBA-1205: Basics in Social Science

Pre-requisite: ENG-1101

This course is designed to orient the students with the basic knowledge of social science. Topics from sociology, anthropology, public administration, mass communication and social welfare are included in this course. Origin of family, private property and state, society and culture, government and democracy, local government agencies, role of mass media, social advocacy, employment and gender issues are entailed in the course.

BBA-2106: Basics in Natural Science

Pre-requisite: BBA-1204

This course is designed to provide the students with the basic ideas of our daily life science. The course consists of three basic areas of science, Basic Physics, Basic Chemistry and Basic Biology. Basic Physics consists of elementary physics, magnetism, properties of light, electricity and properties of heat. Basic Chemistry consists of introduction to chemistry, molecular properties, chemical formulas and names, chemical bonding, acids and bases, oxidation and reductions, organic chemistry and metals. Basic Biology consists of cells, food and diet, variation, heredity and genetics, the balance of nature, ecology and ecosystems, pollution and conservation.

BBA-2107: Principles of Marketing

Pre-requisite: BBA-1204

The course deals with the basic issues at all levels from producer to consumer and emphasizes the planning required for the efficient use of marketing tools in the development and expansion of markets. Further, it solely introduces students on the principles, functions, tools, and strategies for marketing. Topics include how individual and organizational consumers make decisions, segment markets and estimate customer economic value and position the firm. The course also focuses effective marketing research, new product development, pricing strategies, communicating with customers and estimating advertising's effectiveness, and managing relationships with sales force and distribution partners.

MAT-2103: Business Statistics

Pre-requisite: MAT-1202

This course is designed to acquaint the students with the basic statistical tools and concepts, and enable them to relate their learning with the real world situation. This course helps the students to apply statistical tools in making business decisions. Due emphasis will be given on topics like collection of data, tabulation and graphical presentation, measures of central tendency, measures of dispersion, normal distribution and standard scores, basic concepts of probability, sampling and sampling distribution, estimation, hypothesis testing, chi-square, nonparametric statistics, regression and correlation, time series analysis and index number.

BBA-2108: Introduction to Behavioral Science

Pre-requisite: BBA-1203

This course deals with the basic concepts in the behavioral science: namely psychology, social psychology, sociology and cultural anthropology that will form the basis for understanding the complex issues of human behavior processes such as language, symbol, perception, memory, emotion, social attitude, morale, motivation, personality development and adjustment, and attitude development and adjustment.

ENG-2103: Business Communication

Pre-requisite: ENG-1202

This professional course is aimed at developing and nourishing students' business and technical proficiency in terms of verbal, listening and writing communication. Apart from teaching the numerous formats of Business English, the course extensively deals with non-verbal communication skills and cross-cultural aspects of global business. Case studies play a significant role in order to familiarize students with effective business attitudes and approaches. Various methods of communication such as business letters, memorandums, meetings, interpersonal and organization communications, reports, résumé and job-interviews are integral parts of this course.

BBA-2209: Macro Economics

Pre-requisite: BBA-1204

The objective of this course is to provide the students with the overall picture of the economic system. It starts with the study of the relationship between micro economics and macro economics; however, the emphasis of this course will be on measuring output and national income, money and role of financial institutions, quantity theory of money, price level, consumption theory, savings and investment, government expenditure, balances of trade and payment, employment, various economic problems and their solutions, inflation, deflation, unemployment and business cycle. Macroeconomics analyzes the national income concepts, fiscal policy, improvement of factor productivity, theory of money, evaluation of barter system, theory of income and employment, free trade and protectionism.

BBA-2210: Managerial Accounting

Pre-requisite: BBA-1102, BBA-1204

The course is based on the application of accounting information by managers in directing the affairs of profit and non-profit organizations. Managers need financial information to plan operations, to control activities and to make decisions. The course will show what kinds of information managers need, where the information can be obtained and how this information can be used in planning, controlling and decision-making. The course will make a detailed study of accounting information for planning, operation, decision-making and control, budgeting, changes in price level, costs behavior, market cost analysis, variance analysis, performance and profit measurement, as well as cost-volume-profit analysis.

BBA-2211: Legal Environment in Business

Pre-requisite: ENG-1202

The course deals with the laws that influence the business and business environment. Company law, mercantile law, industrial laws and labor laws are chronologically discussed in details. The course strives to help the students organize and understand the increasing network of legislation and regulation, which influences the general management and organization.

BBA-2212: Economic Geography

Pre-requisite: BBA-1204, MAT-1202

This course is designed to provide students with various information regarding world climate, major classifications of regions, factors in various sectors of the economy and geographic pattern, locations of energy, mineral and water resources and industries based on those resources, availability of main agricultural products, transportation forms and ways, and participation of different countries in the world trade.

CSC-2202: Introduction to Programming

Pre-requisite: CSC-1101, MAT-1202

This course is designed to get the students acquainted with the basic structural programming language using Pascal. Students have to develop their own programming skills by solving decision-making problems in different functional areas, and developing real world applications. An extensive practical lab session is designed along with the course to make the students more convenient with their theoretical learning.

BBA-3113: Marketing Management

Pre-requisite: BBA-2107, BBA-2209

The course is designed to help the students to understand the managerial orientation, the analytical aspects and the basic perspectives of marketing through theoretical and practical approaches. Relevant assignments, visual aids, field works, and class exercises will be performed through out the course to understand the relation between the real world situation and theoretical learning.

BBA-3114: Human Resource Management

Pre-requisite: BBA-2108

The course is designed to give the students a comprehensive idea of how the most important and critical asset of an organization, i.e. human resources are managed. The basic concentration of this course is to explain the recruiting, retention, utilization and development of human resources of an organization. The course discusses how to raise the efficiency and productivity of human resources through the application of effective human resource policies and practices.

BBA-3115: Operations Management

Pre-requisite: MAT-2103

The objective of this course is to give the students a comprehensive idea about the operations management as a fundamental function in every organization. The course describes how planning, organizing, scheduling and controlling are implemented in a conversion process for the transmission of input to output or service. Production objectives, design and improvement of product/(service) and processes, work-study and economics, plant planning & maintenance, use of measurements and standards, production planning and control, quality control, budgetary and cost control, materials management, and the application of quantitative techniques to resource allocation and profit maximization will be the major topics of discussion.

BBA-3116: Financial Management

Pre-requisite: BBA-2210, MAT-2103

The course deals with financial analysis, planning, time value money analysis, stock and bond valuation, capital structure theories, capital budgeting and various other aspects of financial management to prepare the graduates to understand and solve different financial decision-making problems of the business organizations. The course pulls together the knowledge of economics and accounting and their uses in financial decision making.

MIS-3101: Management Information System

Pre-requisite: CSC-2202

This course deals with the design of management information system and specific aspects of management control. The course describes how students can learn the technology with real business situation. Different information level of the business individual or groups, information components and information development are also described in the course.

BBA-3217: Total Quality Management

Pre-requisite: BBA-3115, MIS-3101

This course mainly describes overall quality management and how one can solve and cope up with the business situation by maintaining the quality of output as well. For the increasing competition in the modern business world, the overall quality management has reached a complex situation. Topics covered include contributions of quality gurus like Deming, Juran, Ishikawa and others. Techniques of quality measurement, like process quality control, Pareto Chart, Run Chart, histogram, fishbone, JIT, team work, house of quality configuration etc. will be discussed in depth to enhance the skill of the students.

BBA-3218: Research Methodology

Pre-requisite: BBA-3113, BBA-3116

This course is designed to acquaint the students with scientific research methods for problem solving and decision-making in various business situations. Each student will be exposed to, and given a set of conceptual tools & techniques that will allow them to understand the nature of scientific methods as they apply to business. Emphasis will be given on research design, problem formulation, developing data collecting instruments; conducting a research project and application of research to special fields will be stressed.

BBA-4119: Global Trade

Pre-requisite: 72 Credit Hours Including BBA-3114

This course gives a comprehensive idea about the international business situation. Introductory global trade concepts and theories, legal aspects of global trade, national and international regulations, global organizations and agreements etc. are covered in the course. Topics include comparative advantage, transfer of international payments, foreign exchange markets and hedging therein, balance of payments and adjustments, international liquidity, international portfolio and direct investments, international financial markets and institutions, foreign trade policy, effects of protectionism and regionalism, and other topics of current interest.

BBA-4120: Project Management

Pre-requisite: BBA-3116, BBA-3217

This course deals with project identification, preparation, appraisal, management of implementation and cross project evaluation. Basic techniques like network analysis, organization and control aspects of project implementation in relation to resources, time skill and information processing are emphasized.

BBA-4221: Entrepreneurship Development

Pre-requisite: BBA-4120

The main objective of this course is to make the students acquainted with modern entrepreneurial tools by which an “Entrepreneur” endeavors to solve problems as time best suits. Moreover, at the edge of every chapter, case studies are made obligatory for the students so that they may observe the practical implications of the entrepreneurial tools in various business complexities.

BBA-4222: Strategic Management

Pre-requisite: BBA-3218, BBA-4119

This course is designed to acquaint the students with the methods, practices and problems of taking and implementing top-level management decisions. It explores in-depth administration of organizations by systematic analysis of the problems, environment and the decision rules involving policy formulation and administration, business risks and opportunities, strategies and alternatives. The course utilizes mainly cases, group discussions and selective outside readings to articulate the knowledge in other courses on functional areas of management.